Question 1

What is digital signage software?

Accepted Answer

Digital signage software is a platform that lets you upload media content — images, videos, and web apps — and display it on screens (TVs, monitors, kiosks) in public or commercial spaces. You can manage all your screens remotely from a web dashboard, schedule content by time and day, and track playback analytics. NextDOOH is a free, cloud-based digital signage platform that works with any Android TV device.

Question 2

What is DOOH advertising?

Accepted Answer

DOOH stands for Digital Out-Of-Home advertising — digital screens displayed in public spaces such as malls, airports, restaurants, retail stores, and transit hubs. Unlike traditional static billboards, DOOH screens can change content dynamically, display targeted messages, and measure audience engagement. NextDOOH provides the software platform to manage and monetise DOOH screen networks of any size.

Question 3

What is the difference between DOOH and ADOOH?

Accepted Answer

DOOH (Digital Out-Of-Home) refers to any digital screen in a public location. ADOOH (Advanced Digital Out-Of-Home or Automated DOOH) refers to programmatic or data-driven DOOH — where content is served automatically based on triggers like time of day, weather, audience data, or real-time bidding. NextDOOH supports both: manual content scheduling (DOOH) and API-driven content triggers (ADOOH).

Question 4

Is NextDOOH free digital signage software?

Accepted Answer

Yes. NextDOOH offers a permanently free plan with 1 screen slot and 500 MB of media storage — no credit card required. Paid plans start at ₹999/month for 3 screens (Starter) and ₹2,499/month for 15 screens (Pro). Enterprise plans with unlimited screens are available on request.

Question 5

Does NextDOOH work with Android TV?

Accepted Answer

Yes. NextDOOH includes a dedicated Android TV app (minimum Android 5.0) that runs in full kiosk mode — it locks the display to the signage content, auto-starts on boot, and syncs content automatically when you update it from the web dashboard. You can pair a device with a QR code in under 60 seconds. A browser-based fallback player is also available if the Android app is not installed.

Question 6

What is proof of play in digital signage?

Accepted Answer

Proof of play is a feature that records exactly which media item played on which screen, for how long, and at what time. It provides auditable logs for advertisers, content owners, and compliance purposes. NextDOOH automatically logs all playback events and lets you export proof-of-play reports filtered by device, media, and date range.

Question 7

Can I schedule content on digital signage screens?

Accepted Answer

Yes. NextDOOH supports time-based content scheduling — you can assign different layouts (playlists) to a screen for specific time windows and days of the week. For example, show a breakfast menu from 7 AM–11 AM, a lunch menu from 11 AM–3 PM, and promotions in the evening — all automatically, without manual intervention.

Question 8

Does NextDOOH support emergency broadcast alerts?

Accepted Answer

Yes. NextDOOH includes an emergency alert system. Administrators can push a full-screen alert to all screens instantly — for fire evacuations, weather warnings, or any urgent message. You can set the background colour, text colour, and font size. Alternatively, you can send a rolling news ticker that appears at the bottom of the screen without interrupting the main content.

Question 9

How many screens can I manage with NextDOOH?

Accepted Answer

The free plan supports 1 screen. The Starter plan (₹999/month) supports 3 screens. The Pro plan (₹2,499/month) supports 15 screens. The Enterprise plan supports unlimited screens. You can also bulk-provision multiple devices at once from the dashboard or via the API.

Question 10

What media formats does NextDOOH support?

Accepted Answer

NextDOOH supports JPEG, PNG, GIF, WebP images and MP4, WebM, MOV video files. You can also embed any web URL (live dashboards, weather widgets, forex tickers, menus) as a zone inside a multi-zone layout. Files are stored in a secure cloud media library with S3-compatible object storage.

Question 11

Is NextDOOH suitable for restaurants and retail stores?

Accepted Answer

Absolutely. NextDOOH is used by restaurants for digital menu boards, retail stores for promotional displays, hotels for lobby welcome screens, gyms for class schedules, and corporate offices for internal communications. The time-based scheduling feature is especially popular for restaurant menus that need to change throughout the day.

Question 12

How secure is NextDOOH digital signage?

Accepted Answer

NextDOOH uses JWT (JSON Web Token) authentication for both admin accounts and devices. Each device token is SHA-256 hashed and verified on every request. The API enforces rate limiting, CORS domain whitelisting, and strict HTTP security headers (CSP, HSTS, X-Frame-Options). Content is isolated per account — no cross-account data leakage is possible.

Enter Device Token